The China Linyi Sugar Wine Commodity Trading Fair (referred to as: Linyi Sugar Wine Fair) leverages the robust market advantages and solid industrial foundation of Shandong Province. Over the years, it has expanded its scope, grown in scale, attracted more merchants, and enhanced its influence, earning widespread recognition and praise from participating enterprises, distributors, consumer groups, and industry professionals. It is a preferred exhibition for companies to showcase their brands, seize business opportunities, and open up sales markets. It is also an essential platform for dealers, wholesalers, and channel partners to select and stock products.

Shandong Province is one of the most economically powerful coastal provinces in China, ranking third in terms of economic output. Linyi City is located in the southeast of Shandong Province and is designated by the State Council as the central city of the southeastern region of Shandong. With a population of 12 million, it is the largest city in Shandong in terms of area and population. Linyi ranks among the top 100 cities in China's GDP, boasting the largest small commodity wholesale base in China. It has been honored with titles such as 'China's Market City', 'China's Logistics Capital', 'China's Commercial City', 'China's Food Capital', and 'One of the Top Ten Cities with the Greatest Investment Value'.

Linyi boasts the largest commodity wholesale market cluster in China. The city hosts over 101 large specialized wholesale markets, attracting over 300,000 foreign merchants daily for negotiations and purchases. It is also one of the most important production bases, consumption markets, and distribution centers for wine, food, and fast-moving consumer goods in China. Linyi is also the largest gathering place and logistics turnover center for the sugar, wine, and副類food industry in northern China, with immense potential in the consumer market, making it a strategic stronghold for various enterprises in the wine,副類food, and fast-moving consumer goods industries.

'He who controls Linyi controls Shandong', Linyi's market has become the beachhead for enterprises across the country to develop Shandong and expand into the northern market. The Linyi Sugar Wine Fair warmly welcomes domestic and international merchants to visit the exhibition and negotiate cooperation.